Too much passive social media use found to create feelings of envy

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30 Dec 2016 - General

Researchers at the University of Copenhagen have found that spending long periods of time in scrolling through social media sites - browsing through too many of Facebook's 'perfect' family holiday photos for example - can induce the viewer into "unrealistic social comparisons" and create feelings of envy and dissatisfaction with their lives. However, this appears to affect the 'lurkers' more - passive users who peruse social media without getting involved are more likely to be affected. Actively engaging in conversation and connecting with people on social media seems to be a much more positive experience, as suggested by the study, published in the journal Cyberpsychology, Behaviour and Social Networking.