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Making use of drug colour to enhance patient medication adherence
 

Making use of drug colour to enhance patient medication adherence

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Generic drugs that have the exact same pharmacological effects can often look nothing like their brand-name equivalents, and this trait has long deemed drug colour and appearance to be irrelevant. However, recent studies show that the aesthetics of a pill have been found to impact patients’ perception of and adherence to a drug.
 
today.mims.com
 
1 Jan 2017 - General