General

Plain packets help smokers quit by killing brand identities

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26 Feb 2017 - General
 

This idea seems amazing and it is good news that it has positive outcomes in Australia. Brand Identity is really a big factor that highly contributes to smoking among different classes. When there will be no identity for any brand with same packing and same price than smoker may lose the interest and quit smoking.

https://www.newscientist.com/article/2122340-plain-packets-help-smokers-quit-by-killing-brand-identities/