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Reality TV might be the new way for the pharma industry to advertise
 

Reality TV might be the new way for the pharma industry to advertise

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Drug manufacturer MannKind has had trouble marketing its sole product, an insulin-inhaler. Burning through millions of dollars each month, it has decided to change its strategy by sponsoring a reality TV show that aims at helping type 2 diabetic participants to restore their health. Will it be an absolute flop?
 
today.mims.com
 
15 Jun 2017 - General