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Online pharmacy targets patients with 'confusing' marketing blitz
 

Online pharmacy targets patients with 'confusing' marketing blitz

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Britain’s largest online pharmacy has been accused of “blitzing” people with unsolicited marketing material which some patients may confuse for official NHS correspondence.
 
www.telegraph.co.uk
 
29 Aug 2017 - General
 
Norrashida Abdul Aziz , the hyper aggressive marketing campaign by the online pharmacy has went beyond the realm of ethics. Patients are led to believe that they need to buy new medicines or lose access to their prescriptions. In my perspective, the company coerces the patients to buy medicines immediately in order to generate profit. It is unfair for the patients , especially those who are confused, as they are ...
 (Total 76 words)